Why Is Real Estate Photography Important?

fron of a camera with the photographer out of focus in the background

If you haven’t already hired a professional real estate photographer, you probably should. Here is a list of reasons to consider doing so.

  1. Buyers spend 20% of their time looking at the listing description and agent description. While 60% of their time is spent looking at listing photos. (The Wall Street Journal.)
  2. Homes receive 47% higher asking price per square foot. When listed with high-quality photos . (cbsnews.com)
  3. Pictures are found to be important for 83% of home buyers.(investordetails.wordpress.com)
  4. A photo captures a buyers attention for a full 20 seconds and only 2 seconds without.(marketleader.com)
  5. Receive up to $19,000 more when listing with professional photos. (marketleader.com)
  6. Only 35% of agents use professional photographers. Agents who outsource photography, earn 200% more commission as those who do not.  (inman.com)
  7.  32% faster sales when listed with professional photos. Averaging only 89 days on the market compared to 123 for other homes. (PR Newswire)
  8. Only 15% of listings have high-quality photos.  50% of listings over $1 million are using low-quality photos. (The Wall Street Journal)
  9. 118% more online views when listed with professional photos. (IMOTO PHOTO)
  10. Homes get 61% more views with professional photos. (REDFIN) 

“90% of home buyers searched online during their home buying process”

The National Association of Realtors®

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