Why Is Real Estate Photography Important?

By / July 19, 2018
fron of a camera with the photographer out of focus in the background

If you haven’t already hired a professional real estate photographer, you probably should. Here is a list of reasons to consider doing so.

  1. Buyers spend 20% of their time looking at the listing description and agent description. While 60% of their time is spent looking at listing photos. (The Wall Street Journal.)
  2. Homes receive 47% higher asking price per square foot. When listed with high-quality photos . (cbsnews.com)
  3. Pictures are found to be important for 83% of home buyers.(investordetails.wordpress.com)
  4. A photo captures a buyers attention for a full 20 seconds and only 2 seconds without.(marketleader.com)
  5. Receive up to $19,000 more when listing with professional photos. (marketleader.com)
  6. Only 35% of agents use professional photographers. Agents who outsource photography, earn 200% more commission as those who do not.  (inman.com)
  7.  32% faster sales when listed with professional photos. Averaging only 89 days on the market compared to 123 for other homes. (PR Newswire)
  8. Only 15% of listings have high-quality photos.  50% of listings over $1 million are using low-quality photos. (The Wall Street Journal)
  9. 118% more online views when listed with professional photos. (IMOTO PHOTO)
  10. Homes get 61% more views with professional photos. (REDFIN) 

“90% of home buyers searched online during their home buying process”

The National Association of Realtors®

We are constantly adding information to our blog with tricks and tips on how to market yourself and build your brand. You can check back often or sign up for our newsletter which will notify you when new content is added to our blog

Blog & News

Scroll Up